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Stoloto

"Stoloto" - Russia's largest company-distributor of state lotteries, organized by the Ministry of Finance and the Ministry of Sports of Russia, in the trade network which has more than...

Join Offer Partner 1
Gamehub Partners
Effective Cost Per Click
13.27
Conversion Rate
4.80%
category
Gambling / Lotteries
affiate company
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Allowed countries for traffic

Russia

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Traffic types

Targeted AdvertisingASOVideo TrafficInAppContextual AdvertisingSMSSocial NetworkASO BrandTeaser/Banner NetworksCoupon ServicesEmailCashbackSEO

Payment options

Name optionsPayment modelPayment amountCurrency
First purchaseCPA400.00 RUB
First purchase (without registration)CPA40.00 RUB

Offer description

Stoloto is the largest distributor of state lotteries, organized by the Ministry of Finance of the Russian Federation and the Ministries of Sports of the Russian Federation. Today, Stoloto lottery tickets are sold at more than 37,000 points of sale, more than 9,000 of which can be won. The total amount of winnings in state-owned casinos under the Stoloto brand with a cumulative total currently exceeds 200 billion rubles and anyone can become a millionaire! The holding of sweepstakes and the payment of winnings take place under the control of the state. Today, state lotteries are an important source of replenishment of the budget of the Russian Federation in order to finance socially significant facilities and activities, including activities for the development of physical culture and sports, high-performance sports and a sports reserve training system. On average, about 20 new lottery millionaires appear in Stoloto lotteries every week.

The purpose of the offer:

  • Confirmed registration.
  • The first purchase.

Target audience:

  • Men and women over the age of 21.

Details and Benefits:

  • The No. 1 brand among lotteries.
  • The biggest super prizes and record winnings.
  • The most popular and reliable payment systems.
  • Round-the-clock consulting from support service operators.

  • The biggest super prizes and record winnings.

Advantages of the offer:

  • The only official lottery distributor in Russia.
  • Permanent promotions, bonuses, jackpots.
  • A wide range of received traffic.
  • Fixed payouts.
  • High demand and brand awareness.
  • A high percentage of lead confirmation.
  • The project has been confirmed in all social networks, there are no problems with moderation.
  • The average conversion rate for the first purchase is 60%.

Features: 

GEO - Russia.

It is strictly forbidden to use certain prohibited social networks in ROME. 

When a user purchases a ticket without registration, the webmaster receives 40 rubles. If the user registers after and makes the purchase, an additional 400 rubles commission is charged.

Rules for working with e-mail newsletters:

1) newsletters can be made by webs who have websites / storefronts, etc., where they collect their database, if the web just bought a database of addresses, it is impossible. 2) It is better to position the newsletter as an affiliate, and not on behalf of a Partner (so that people understand that these letters are not sent by us, but by one of the partners and stop hammering our support). 3) It should always be possible to unsubscribe. 4) Mailing lists should not be frequent (spam).

Hard KPI:

  • ARPPU for new players starting from 200 rubles during the first month.
  • Retention of new players from 20%.

The average conversion rate for the first purchase is 60%.

KPI conditions:

  • Criteria for registration: registration via email + SMS confirmation.
  • Criteria for making a purchase: the first purchase was made after registering a new user using the affiliate link of this program.
  • Players' refund after the first deposit.

The Editorial policy of Stoloto has been added to the offer, which must be strictly observed.

Users should not be misled by the fact that some kind of promotion or promo codes are in effect.

Please request the necessary creative formats (banner size requirements, maximum number of characters in the text, etc.)

The text for content projects where they write about the brand must be coordinated.

Corporate Identity Guidelines - It must also be strictly observed.

Editorial policy of Stoloto HERE

It is forbidden to use uncoordinated publications on behalf of the brand.      It is allowed to use only those banners that are added to the offer! It is forbidden to use screenshots of gif banners in the form of static banners!

The use of custom banners is possible only in coordination with the advertiser and in compliance with all guidelines! You can request the guidelines from the offer manager.

All creatives used must match the landing page. 


*Please note that in accordance with the Federal Law "On Advertising" and the Federal Law "On the Securities Market", it is prohibited to advertise financial services and financial activities of forex dealers who are not accredited by the Central Bank and have not joined a relevant self-regulatory organization.
Advertise.ru warns its partners about potential violations when placing advertising materials on their part and recommends that they familiarize themselves with the above-mentioned federal laws before launching advertising campaigns.
Advertise.ru is not responsible for the actions of third parties that violate the laws of the Russian Federation "On advertising.

Exclude traffic types:

  • Motivated traffic.
  • PopUp advertisement.
  • ClickUnder advertising.
  • Doorway traffic.
  • E-mail marketing (by agreement).
  • Content blocking.
  • Broker traffic.
  • Using promo codes.
  • Contextual advertising for the brand.
  • Adult traffic.
  • Cashback traffic (as agreed).
  • Bot traffic. 
  • Traffic from Instagram.
  • Toolbar ads.