Lamoda is the largest online fashion shopping platform in Russia and the CIS. There are more than 10 million products and more than 5 thousand global and Russian brands of clothing, shoes, accessories, cosmetics, household goods and sports.

Details and Benefits:

Ready-made creatives for work.
Regular payments.
Individual betting conditions are subject to agreement.

Advantages of the offer:

10% discount on the first order in the app.
Monthly promotions and discounts up to 80%.
Fitting before purchase.
Convenient return of goods.
Guarantee of authenticity of all products.
Lamoda Club loyalty program.
Fast delivery by courier or to the nearest pick-up point.
The ability to pay for goods in parts.
Thousands of brands and exclusive products.

Target audience:

Women 25-35 years old, residents of large cities.

KPI:

The lack of motivated traffic is tracked by the values of the RR 1 indicator (>9%; <18%) and by the total values of application usage. The RR indicator is the Retention Rate (repeat visits).
Compliance with GEO - Russia.
Additionally, all traffic is checked in CRM.
The advertiser has the right not to pay for traffic if the source has not been agreed upon, or there are violations in the implementation of KPIs, or suspicion of fraudulent traffic.
Attribution type click (1 day).

Quality KPI:

Purchase of orders is more than 50%. If the conversion from a completed order to a redeemed one is less than 50%, we additionally check the orders and reserve the right not to pay for some of these orders, since this is a standard indicator of current campaigns.
1 installation can only bring 1 new order. If more than 1 new order is received from different accounts from 1 installation, then such orders are not fully paid for.
There is a built-in anti-fraud feature in the product. If the order is the first or from a reactivated user and it was blocked according to anti-fraud criteria, such an order will not be paid for.
If orders are made for similar mail addresses, unknown names, surnames, orders for the same amount, which clearly shows that the orders were not made by ordinary users, we reserve the right not to pay for such orders.

Features:

Target action: the first order placed or an order from a reactivated user for a cohort of 7 days after installation. What is different from first orders: orders that were made by reactivated users are added to the payment (they had not placed an order for 365 days before).
In any controversial situations where there are questions about a large proportion of orders, the source is turned off completely without any reconnections.
Additionally, we evaluate according to those. traffic efficiency parameters: purchase CR, click spam, installation rejections, and so on. In cases of technical issues. If necessary, the source is disabled and entered in the blacklist (paid if fraud is not found in the orders).
In cases of a sharp drop in the average receipt, buyback, conversion, etc., we reserve the right to additional verification of the quality of such orders with a further payment decision.
To launch an advertising campaign, you must send the name of the source to your manager for approval with the advertiser.
There is a test period when connecting new sources. The terms are provided after approval. If the campaign did not launch in the month of approval, then the launch must be re-approved next month.
A ban on any placement in Yandex and mail.ru - in case of violation, the payment is withdrawn and the webmaster is blocked. A complete ban on any kind of motivated traffic.
All creatives are prohibited, except those submitted by the advertiser or agreed upon by the advertiser. All creatives must be moderated by the advertiser.
Tracking is only based on a link with correct markup - there is no payment for non-compliance with the naming. It is forbidden to mislead users by offering services, conditions and products that do not correspond to those actually existing in the application.
Attribution type click (1 day).
The advertiser has the right to request screenshots of the placement of advertising materials, to demand an immediate stop of any traffic without explaining the reasons.
Ban on: Yandex, Vkontakte and mail.ru , any exchanges of motivated traffic, pop-up banners, 18+ traffic, email newsletters. Any source/type of traffic can be connected only after the advertiser's approval.

The Law on Advertising:

According to the federal law "On Advertising", all lamoda ru advertising materials (banners, videos, etc.) must contain the following information:

Kupishuz LLC
OGRN 5107746007628
121614, Moscow, Krylatskaya St., 15