ARAVIA

ARABIA — the official online store of the cosmetics manufacturer ARABIA Professional.

The specialists of the lab ARAVIA Professional have been creating unique lines of cosmetic products for 14 years. Today ARABIA Professional has 26 training centers in Russia, as well as in Minsk (Belarus) and Almaty (Kazakhstan), the manufacturer's products are sold by more than 200 distributors, presented on marketplaces and in federal stores networks, used in more than 280,000 beauty salons.

Advantages of the offer:

• Regular promotions, which have no analogues from other sellers.
• A wide range of advertising materials.
• Competitive average check.
• A convenient website.
• High-quality and fast execution of orders.
• Constantly expanding assortment.
• The commission is higher than the average in the segment.

dehoists and advantages:

• Personal discounts of 25% and 33%.
• Full-size formats of products as a gift for the order.
• Loyalty program: accrual of bonuses for orders, 1 bonus = 1 ruble.
• Delivery across Russia and to the EAEU countries.
• Possibility of pickup of orders from 25 cities of Russia, as well as in Minsk and Almaty.
• More than 500 care products.
• Regular release of new products.
• Own production.
• Choice 200,000+ cosmetologists.
• Training studios for professionals and everyone.

Target audience data:

• Women – 84%

• Men – 16%
• Age buyers who are willing to spend 3000 rubles for cosmetic products:

Up to 25 and from 55 – 15%

25-34 – 34%

34-44 – 31%

• 2 customer segments:

Retail customers who buy cosmetics for themselves – 85%

• Top 5 regions that choose the online store ARABIA:

Saint-Petersburg – 20 855

Nizhny Novgorod region – 7 401

Sverdlovsk region – 7,082

Krasnodar edge – 5,286

Features:

• They issue personalized promo codes upon request.

Tariffs from 04/01/2025:

• Cashback traffic - 7.08%.
• Coupon traffic - 3.94%.
• The rest of the traffic is 10.22%.

Until 03/31/2025, the rates by type of traffic are: cashback - 7%, coupon traffic - 3.85%, remaining traffic - 10%.

Exclude traffic types:

• PopUp advertisement.
• ClickUnder advertising.
• E-mail marketing (by agreement).
• Contextual advertising.
• Contextual advertising for the Brand.
• Toolbar advertising.
• Motivated traffic.
• Targeted advertising on social networks.
• Adult traffic.
• Retargeting.
• Applications/games in social networks (by agreement).
• Teaser networks.
• Banner ads.
• Cashback traffic (as agreed).
• Push notifications.